Today, Brendon Burchard, the CEO of High Performance Institute, has a new book releasing titled, "High Performance Habits: How Extraordinary People Become That Way."

Below is the official publisher summary, followed by additional research insights and methodology from the book.

[Full disclaimer: as Burchard is the CEO of HPI, we benefit from the sales of his book by increased awareness to our programs.]

Publisher Summary of High Performance Habits

After extensive original research and a decade as the world’s highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits, and you win. Neglect them, and life is a never-ending struggle.

We all want to be high performing in every area of our lives. But how? Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. These are the personal and social habits that are proven to help you excel. This book is about the art and science of how to practice these proven habits.

If you do adopt any new habits to succeed faster, choose the habits in this book because they are statistically more powerful than almost 100 other habits. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers.

Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now.

HIGH PERFORMANCE HABITS is a science-backed, heart-centered plan to living a better quality of life. Best of all, you can measure your progress. A link to a professional assessment is included in the book for free.

 Stage One Research

For over a decade, Brendon Burchard has been the world's leading high performance coach. In this capacity, he has been observing and recording his clients' and students' struggles and breakthroughs in personal and professional improvement.

In 2009, he began training thousands of people per year on the topic of high performance and conducting before and after assessments with students from his online courses and workshops.

Hundreds of events, dozens of major surveys, and over a million online students later, he decided to formalize his research approach into what would become the basis for High Performance Habits.

Stage Two Research

Armed with years of professional insight into how his clients and students attained high performance, Brendon sought to broaden his perspective by conducting academic literature reviews and hiring third-party researchers to help him test and validate his high performance trainings and assessment tools.

Here are two results of those efforts.

1. Academic literature review. You can download the entire bibliography from Brendon's book here. Many of these studies shaped Brendon's approach or supported his hypothesis. 
   
2. Validated assessments, methodology reports, and empirical testing. HPI has conducted or commissioned almost a dozen surveys of large audiences (all above 3000 participants) in order to validate the High Performance Indicator Assessment, a tool Brendon helped create and actively uses in his own career and research. We've measured over 100 performance variables and six habits consistently are found to strongly correlate with long-term success as well as happiness, income level, GPA, and more. Our findings have shaped the latest version of the High Performance Indicator, which is now used by major organizations to assess the long-term success potential of their employees. This summer, we completed an academic methodology report of a shortened, non-commercial version of the HPI and will be releasing the report to the public on the HPI website when published. Brendon used the commercial version of the HPIA for surveying over 30,000 people across 190 countries in the first round of his research for High Performance Habits.

 With the literature review and validated assessments, all pointing to the strong correlation of six specific habits with long-term success, Brendon and member's of HPI moved on to Stage Three.

Stage Three Research

Armed with the data from our worldwide surveys, Brendon sought out the top 15% of the highest scoring subjects worldwide. He created additional surveys for them, and then conducted over 100 structured interviews with subjects seeking additional insights into their mindset, behaviors, relationships, career strategies, productivity tactics, and more. He also dug deep in conversations about the six high performance habits identified from Stage Two.

Stage Four

Finally, Brendon sought to find the themes that wove throughout the data and structured interviews, looking specifically for practices that seemed to create, shape or strengthen the high performance habits. He also sought additional support in academic literature reviews with the HPI team. All the while, he was writing and the team was validating the conclusions in large-scale surveys and assessments. As of today, over 50,000 people have taken the High Performance Indicator and the data shows that the six deliberate habits identified in the book continue to strongly correlate with high performance and positive life outcomes like happiness, positive relationships, and good health practices.

Stage Five

Today, Brendon is leading HPI in collecting additional insights and articles from worldwide researchers and authorities on human psychology and performance. His goal is to extend the high performance conversation well beyond his own works. 

What is “high performance coaching”?

Brendon Burchard, the CEO of High Performance Institute, defines it as “succeeding beyond standard norms consistently over the long-term.” So, to coach someone to high performance in their life means to help them go further than they have before—beyond the norm of their typical results and life experience—and then to help them continuously grow and succeed. Brendon adds, “Besides that textbook definition, high performance is really a flow and a feeling. It’s the ongoing feeling of full engagement, joy and confidence that comes from consistently living from your best self. That’s the three senses of high performance: engagement, joy and confidence.”

What do Certified High Performance Coaches™ actually do?

CHPCs help clients reach high performance in six main areas of life—psychology, physiology, productivity, people, purpose, and presence. This is an important distinction. Our approach is a holistic one—far more encompassing than just helping a client reach one specific goal like an accountability coach might. Clients don’t want to just hit a small set of goals anymore. They want total life transformation and alignment. They want to know they’re just as high performing at home as at work. CHPCs deliver coaching through 60 minute sessions, delivered either one-on-one in person or on the phone, or in groups via webinars or meetups. Coaches are trained to ask penetrating questions and deliver emotionally engaging sessions that help clients discover deep insights and major breakthroughs. Coaches follow a proven plan to help others accelerate their growth.

How is CHPC different from regular coaching?

Most life coaches are trained only to elicit the client’s goals, then to work with the client to reach those goals. Their typical session with a client is very similar, in which the coach asks the client, “So what are you working on? What’s holding you back? Let’s talk that through.” Unfortunately, this becomes repetitive for the client (and very boring for high-achieving clients). CHPC is completely different. The larger outcome, even beyond any goal of the client, is to help the client reach higher performance in all areas of their life. There is a set of specific questions that are followed in each unique session. And each session also has a training component, where the CHPC teaches the client a new habit, tool or concept that furthers their education and growth in that area. In short, there is a curriculum in CHPC, a true roadmap for progress that allows the coach and client to consistently feel that each session is adding value and advancing the client in life no matter their goal.